The American Entrepreneur Leading The Back To Africa Travel Movement

By Adrienne Jordan | Forbes

As some parts of the world gradually reopens, and countries attempt to transitions back to normalcy, the momentum of travel to Africa (which slowed due to COVID-19), may still take some time to recover. However, one travel influencer and entrepreneur has been able to rise through the chaos and ascend in becoming a focal leader in the back to Africa travel movement.

Rashad McCrorey is an American entrepreneur and writer. In October 2016, McCrorey started Africa Cross-Culture a back to Africa travel company organizing trips to Egypt, Ghana, Kenya, Nigeria and Rwanda. McCrorey has been in the West African country of Ghana since February 27, 2020 due to the pandemic. After unexpectedly choosing to self-quarantine in Ghana rather than returning home to United States, McCrorey’s notoriety began as he publicly shared his story of being an American choosing to self-quarantine in Ghana.



Internationally, Ghanaian media outlets also took interest in McCrorey’s story publicizing his experience and sharing his expertise to the Ghanaian public. McCrorey opens up on how he has been coping with increased notoriety and his plans moving from self-quarantine, to a return to travel:

Rashad McCrorey

1.     What made you decide to share your story?

I have served approximately 300 guests visiting various African countries since 2016. If you scroll down the timeline of all my social media profiles, you would observe I been promoting trips to Africa full time since 2015 starting with Ghana. My error was I did not understand that marketing for sales is different from branding through media. I spent the first 3 months of 2020 learning about the importance of media and branding. When I made the decision to self-quarantine in Ghana for health and safety reasons, I was more than prepared to share my story.  

Rashad McCrorey

2.     What have been the reactions you have been receiving?

The reactions have been amazing. People care about my experience; they care about my well-being; they either want to join me as soon as the borders open; or once they get their personal affairs in order.  What I think people embrace most is that I am someone who genuinely loves Africa.null

Rashad McCrorey

3.     What are some of your biggest challenges?

Many of my online accounts are flagged because the IP address is coming from Ghana. Americans are not supposed to be out of the country right now so the networks think my accounts are hacked. Amazon locked my account so I can’t download the book I just finished writing on their platform. My websites hosting page is suspended and I cannot update any of my websites. Customer services has been little to no help in these circumstances.

Rashad McCrorey

4.     When do you think you will return home?

I am always watching the virus, observing what is going on at home, and what is happening here in Ghana. My health and safety comes first. I cannot just book a flight and go home; I have to stay a step ahead of the virus. I have a group trip planned for Egypt August 7 to August 13, so there is a possibility that I can go straight to Egypt from Ghana before I finally return to the United States. However, I am not sure if I can go country hopping the way I am used to at this moment. We are definitely in uncharted territories.null

Rashad McCrorey

5.     Is there anything else you want us to know

You can follow me on InstagramTwitterLinkedIn or Facebook.This has been a time of intense focus and execution for me and I have a lot more content to get out to the world. I have been doing virtual tours of my stay in Ghana, publishing a lot of written content for my readers. My book is ready, and I have upcoming trip sales for 2021 and 2022.

Read from source Forbes

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